HafeziCapital’s International Markets Entry team helps by deploying a customized quantitative, qualitative and cultural fit within the decision making process. HafeziCapital reviews and analyzes potential market entry models via Exporting, Licensing, Turnkey Solutions, Franchising, Acquisitions, Alliances/Joint Ventures, or Greenfield/Wholly Owned Subsidiaries. Each company has a different set of core competencies and financial capabilities. HafeziCapital’s key objectives is to develop a set of recommendations that can be implemented effectively the its Client. Thus, our International Market Entry team works hard to obtain key market data and analysis that will be befit the needs of the organization. HafeziCapital helps you identify what matters most in each country, and how each entry will help your organization reach your critical goals of revenue, market expansion, research and development, and brand recognition.
HafeziCapital helps companies answer the three key questions of international market entry, namely;
Which international markets to enter?
Defining and modeling a number of countries to enter is critical to developing a cost benefit analysis. Understanding the favorable and unfavorable for each market and what the return on equity (ROE) can be is critical for organizations in entering international markets. HafeziCapital’s International Market Entry team, helps you define the value of each country. HafeziCapital reviews the companies market entry model and finds processes and methodologies to improve revenues, and margins. Determining market position, price development and testing, brand risks assessment, and cultural adaptation are key elements within the Market Entry phase. We help you define the various models of entry in each country and the costs. Organizations can clearly see that the various opportunities and threats of international market entry are and make the best decisions that befits their needs.
When to enter international markets?
Market Entry entails developing timing and corporate models that are best suited for clients entry into their new global market. HafeziCapital reviews the synergies with the companies existing business model and works with company to minimize risks within the process. Within the Pre-Internatinoal Market Entry Analysis HafeziCapital helps companies with first mover advantage analysis, local competitors, developing the infrastructure to build sales channels and distribution models, and help customers move down the experiential curve, thus increasing cost advantages for our clients. Furthermore, understanding political, economic and cultural dynamics that may impact timing are critical. By being prepared for international market entry, organizations can benefit from short term economic volatility to purchase assets in international markets that are undervalues and maximize return on equity. HafeziCapital can help you develop this analysis and be proactive within the timing of global market entry.
What is the scale of international market entry?
Defining how large of an operation you would like to establish within the International Market is critical. Based on the various market research products developed by HafeziCapital, we can help Clients understand the various opportunities at it relates to scale of International Market Entry. This helps companies answer key questions such cost of international market entry, human capital requirements, structure of international market entry, tax efficient international market structures and assets protection such as trademarks, intellectual property and patents. The various scaling models allow customers to find the right-fit for its global market entry. HafeziCapital works with Senior Managers and Country Managers to align the companies process, organization, marketing and sales with those of the new country. Developing key performance indications (KPI) are empirical to ensuring continued success and deploying resources as necessary within this new market.
New markets can help your organization diversify its revenue streams, achieve high returns on reinvestment, and help you revitalize your product development. “Going global” is a strategic maneuver opening and part of the scaling process that helps many organizations achieve a global footprint. However, when developing a global expansion strategy, businesses should remember growth is a marathon, not a sprint. International Market Entry strategies are multilevel strategic plans that businesses use to enter an overseas market, establish a growing presence, develop its brand, decrease unit costs, learn and develop new products, and become profitable. When composed properly, these plans make growth more structured and sustainable.
Helping your organization with international market entry!
Understanding Market Uniqueness: One sure way to fail in International markets is to copy and paste your domestic processes onto international markets. This will ensure that your product fails within the market. Thus, developing a very precise understanding of each market, and adapting your product to each market is critical to international market entry success.
Reputation Matters: As a Company your reputation proceeds you. International markets allow you to define the quality of service, and obtaining new Global customers for your products. A solid domestic foundation is the cornerstone for a successful international market. Overseas markets will still have access to your core market impressions. You can use your domestic reputation to win new customers that are interested in product value, loyalty and quality.
First Movers Advantage: If your product is the first of its kind within the international market, you may have a few advantages. You can define the value for the service and pricing given that you have little competition. However, many organizations do not plan correctly and First Movers Advantage turns into a Harvard Business Case as to what not to do in an international market. Developing strong and bespoke foreign expansion strategies that are adaptive and strategic (requiring a deep understanding of the market, industry, culture, capital markets, and customer behaviors) will help your organization grow successful within the new country.
Business Strategy: International business expansion is not monolithic. Processes that work smoothly in your existing markets may not translate into other countries. Thus, having an adapting approach to international market expansion is critical. Your International Expansion Strategy must address two critical elements simultaneously;
- it should align with a foreign market’s key success metrics such as decreasing the cost of production, expanding the customer base, for tax incentives, regional domination, to name a few and
- aligning your foreign market entry with culture and practices within the new country.